When you look back on pictures of memorable events in your life, you tend to think of the people who were instrumental, the atmosphere (the food, the music, the view) and the service. All of these things are crucial for creating an unforgettable event, but all of these things are also very difficult to set up and maintain.
What would it mean to host incredible events while avoiding the hassle of arranging for the appropraite providers and suppliers?
This is precisely the problem we solve for our neighbors and friends who hate the struggle of event hosting. Hotels should be the go-to solution for local event planning. They are the ideal place to hold weddings, company meetings, fundraisers, networking events, and more!
Existing Infrastructure:
Hotels have the existing infrastructure to hold and support events. They have larger spaces to accommodate any size crowd; they have appropriate decoration for almost any occasion; and they have the furniture to support virtually any event.
Moreover, hotels already have employees or contractors in place to service any type of event. The availability of logistics means hotels can even create custom solutions for hosting local events.
Experts in Event Planning:
Events for different occasions have similar if not equal planning processes. Baby showers, weddings, business sales rallies, company Christmas parties, etc. all have unique needs, but the same basic formulas for success.
While room sizes and particular services may vary, hotels have checklists in place to ensure the success of nearly every type of event. They’re known for hosting international conferences, which means they certainly have the capability of hosting more localized functions. Their expertise and experience are especially useful to those who have limited experience in event planning.
With a slight change in food and beverage services, an adjustment of technology, and a swapping of furniture, a hotel is prepared to handle virtually any event.
Off-Peak Income:
Hosting local events also boasts a significant benefit for the hotel itself and the local economy. Especially in Portland, we have a high season for tourism and conferences in the spring and summer, while business seems slow in the winter.
Hosting local events allows a hotel to maintain higher occupation rates during the off-peak season. Depending on the occasion, some guests may prefer to stay a few nights before the event to make preparations or bond with their loved ones. In some cases, guests may decide they are tired or want to stay the night of the event to relish the moment.
Even event attendees who do not choose to stay the night will take notice of the exceptional experience a hotel provides. Given good service and excellent event planning, guests will take notice of the hotel. They may decide to stay there for their next visit to the city, or better yet, recommend future guests.
Having additional business models allows hotels to create, capture, and deliver more value to their customers. Conferences is a way to leave an impression on guests. However, when hotels already have the infrastructure and processes, why not take a more active role by hosting events that closely impact the community? Hosting local events creates an opportunity to be a part of the most important events of the people in and around our community.
