Tracey Simpson founded Innovative Designed Environments Associates, inc. in 2005, with the mission to do great work and provide value for people who are interested in forming an ongoing business relationship. The majority of our work continues to be with existing clients.
A passion for great design, a commitment to excellence and a dedication to client satisfaction are the driving forces behind IDEA.
Taking a responsive approach to environmental and contextual conditions, we create fresh, original designs and listen closely to our client’s goals. We collaborate with our clients and their consultants to create bold designs and experiences that touch the senses. IDEA strives to create memorable and sharable moments.
We expect our work to complement, amplify and connect with the environment around it.
At IDEA we love being a part of the vibrant community of sustainable design and art.
We are passionate about creating environments that incorporate green design principles, such as the use of post-consumer made products and local sourcing. A collaborative decision-making process ensures that our design and material selections are sustainable, serviceable and beautiful.