It’s amazing how colors have their own kind of language. In an instant, a certain color can set mood, affect emotions and trigger people to do something. Colors impact the human psyche and have the ability to alter our behaviour. Companies see color as an integral part of marketing as it evokes a customer’s perception of the product or service. For hospitality businesses where visual impact is of supreme significance, choosing the right color palettes can make or break the hotel’s success. On a simpler scale, a fresh coat of paint revitalizes the look of an outdated interior, or it may be used to camouflage flaws and architectural defects. On a higher business perspective, however, color is that one economic factor that defines design and style. All these later boil down to the major bottom-line—sales.
The Theory of Color
“The study of color is essentially a mental and psychological science, for the term color itself refers to sensation.“, Faber Birren, the father of applied Color Psychology proclaimed in 1936. It was with Birren’s great understanding that influenced hotel interior designers today to put more weight on color and how it affects the symbolic, associative, emotional and synthetic atmosphere of a hotel.
Choosing the color palette you want for your hotel has to be based on what mood, image or feeling you want to invoke. For instance, green is often associated with calmness and restfulness as it the color of nature. Red, on the other hand, stimulates stronger emotions and passion, and blue usually pertains to lightness and tranquility. Orange is a vibrant and energetic color yet the earthier shades of orange like terracotta is something more relaxing.
The Color Palette Dillemma
A single color can have so many different shades and tones that selecting the right one to achieve a certain mood, look or feel can be very tricky. Where aesthetics is paramount, hiring an expert in design and colors like our team at IDEA Interiors is certainly a great initiative.
Our professionals at IDEA know how to make different colors come into play when it comes to setting the overall ambiance of an interior. Our team of experts meticulously studies palettes of colors and combines them with furniture and accents to bring out the look suited to a person’s need, style and character. As a general rule, light colors can make rooms seem larger and brighter. Meanwhile, for a more intimate ambience, one can opt for a darker, warmer shade. When it comes to color play, shades of green are a good option for guest rooms and bathrooms because it evokes tranquillity and health. Blue induces productivity so experts sometimes incorporate shades of blue in operational areas such as the office and conference rooms. Yellow, on the other hand, is highly recommended for dining environments as it is known to stimulate the appetite.
Keeping Up with Trends
With the emergence of new hotels in varying market segments today, competition in the industry has never been more exciting. With color playing an essential role in design, hotels cannot be caught off guard with the new trends. The state of color is a never-ending cycle. Understanding how customers have evolved these days can make or break a hotel’s economic success. Consider this: The modern-day consumer population is sizably composed of the younger-generation Millennials that turn towards choosing hotels that are more eye-catching in photographs and gain more attention when posted on social media. Choosing the right color palette for your hotel comes with knowing your market well. Once this is defined, it will be easier for you to keep up. Trends these days have never been so restless though so finding the current one may be complicated. Trends are a product of the collaborative efforts of professionals in color management, color psychology, interior design, architecture, and other creatives. To keep up, you need to employ an expert.
In conclusion, paint color selection should not be taken lightly because it has a profound effect on a space and the environment. We can’t stress enough how color matters because it is a powerful design tool that defines a hotel’s atmosphere, image and branding. Color Psychology plays a vital role in an environment and is interesting to see how unique spaces can be designed with color in mind. It is not as easy as it sounds though so sometimes, having expert opinion is needed. Our years of experience in color and design at IDEA Interiors will help you chose the right color palettes and bring out the best in your project.